Publishers' Empire [annual]

Publishers' Empire is a community with an active, 24/7 live forum, comprehensive self-publishing training program with over 100 HD tutorial videos, and book launch platform (we will actively help you launch your book).

What is included in Publishers' Empire (more to be added as we build out the program):

120+ HD Videos (see below for current list of training lessons - more are being added every day)
24/7 Live Forum
Weekly Small Group Coaching Calls
Live "Expert Interview" Sessions
100% SUPPORT POLICY - everyone helps everyone in Publishers' Empire (and we all win)
100% satisfaction guarantee

MODULE 1: CREATE

Publishing

1. Publishing 101

2. Book Length and Reader Expectations

3. The Book Publishing Timeline

4. Book Market Research

The Book Marketing Canvas

1. Intro to The Book Marketing Canvas

2. The Book Marketing Canvas: Basic Administrative Data

3. The Book Marketing Canvas: Target Audience / Target Readership

4. The Book Marketing Canvas: Early Adopters

5. The Book Marketing Canvas: What Problem is Your Book Solving?

6. The Book Marketing Canvas: How Does Your Book Solve the Problem?

7. The Book Marketing Canvas: How Will You Reach Your Early Adopters and Readers?

8. The Book Marketing Canvas: How Do You Measure Success?

9. The Book Marketing Canvas: What Makes This Book Unique

10. The Book Marketing Canvas: Pricing and Expenses

Brainstorming, Outlining, and Wireframing

1. How to Outline and Wireframe Your Book

2.4 Elements of Brainstorming and Outlining Your Book

3. The Notecard Technique

4. Outlining with Evernote

5. Outlining with Trello

Writing

1. The 2 Best Ways to Measure Your Book Writing Progress

2. 8 Ways to Overcome Procrastination

3. 6 Steps to Cultivate the Writing Habit

4. The Book Dictation Method (how to write a book without writing)

The Parts of a Book

1. Terminology

2. FRONT MATTER

3. BODY

4. END / BACK MATTER

Editing

1. Intro to Editing

2. 3 Key Types of Manuscript Editing

3. Developing Your Editing Timeline and Workflow

4. The Self-Edit Framework

5. How to Find and Hire a Professional Editor for Your Books

MODULE 2: PACKAGE

Book Design

1. Intro to Book Design

2. Cover Design

3. How to Create a Book Cover that Sells

4. Interior Layout and Design

5. How to Build the Interior of Your Book

Formatting

1. Book Formatting 101

2. Software for Book Formatting

3. Intro to the Amazon KDP Program

4. Intro to Createspace

5. Kindle Specific Formatting Considerations

6. Createspace Specific Formatting Considerations

Formatting in Word

1. Intro to Word Formatting

2. Chapters and Pages in Word

3. Front Matter Layout in Word

4. Setting Up Your Word Document

5. How to Set Up Word Styles

6. How to Modify and Edit Fonts

7. How to Use Section Breaks

8. How to Set Up Margins

9. How to Set Up Header / Footer / Page Numbers

10. How to Set up Your Book Trim Size

11. How to Insert Bullet Points

12. How to Insert Images

13. How to Use Drop Caps

14. How to Adjust Formatting for Bleed

15. How to Convert Your File from Word to Kindle

16. How to Format Your Book Cover for Physical Print

17. How to Calculate Spine Width for Your Createspace Paperback Book

18. How to Create a Barcode

19. How to Upload to Createspace, Kindle and other platforms

MODULE 3: MONETIZE

The Bestseller Book Launch Sequence

1. Step 1: Create a Book Launch Sequence Working Document

2. Step 2: Identify Admin Information

3. Step 3: Set Your Launch Date

4. Step 4: Determine Your Goals

5. Step 5: Centralize all Materials for Your Book

6. Step 6: Create an Early Notification List

7. Step 7: Create an Ambassador Group

8. Step 8: Create Your Influencers Circle List

9. Step 9: Identify Alternative Marketing Channels

10. Step 10: Build Your High-Converting Book Sales Page

11. Step 11: Get Your Book Ready for Distribution

12. Step 12: Notify Ambassadors and Influencers

13. Step 13: Final Prep and Pre-Launch Marketing

Marketing and Sales

1. How to Create a High-Converting Book Sales Page

2. Pricing techniques

3. Bonus content

4. Content upgrades

5. The Automated Book Sales Funnel

6. Selling Directly to Your Readers

7. Sponsorships

8. Affiliate Sales

9. Upsells

10. How to Find Influencers in Your Niche

11. How to Start an Ambassador Group

12. Paid Advertising

13. Promotional Tactics on a Budget

Best-Seller Book Launch Strategies

1. The Gift-Launch

2. The Discount Re-Launch

3. The List-Builder Launch

4. The Book Bonus Blowout Launch

5. The Crowdfunded Launch

6. The Blitzkrieg Launch

7. The Re-Launch

MODULE 4: ADVANCED TRAINING

1. Copyright 101

2. ISBN 101

3. How to Get Traditionally Publishers

4. How to Start Your Own Publishing Company

5. Book Rights 101

6. Advanced Editing and Formatting Training Series

7. Intro to Magazine Publishing

8. How to Create Your Author Website

9. Advanced Sales Strategies

Size

135 KB

Length

2 pages

30-day money back guarantee